Introducing Tres Tazas, Venezuela

10.13.11

You may or may not have been around long enough to know a little detail about me. One of the reasons I love me some good latino music and adore pretty pinatas and latino fare is because I am part Venezolana.

I spent the beginning of my childhood in the most picturesque town tucked into the Andes right above lake Maracaibo. Much of my family is still there. Here is one of my favorite pics with my dad as a boy on their property. The place is actual tropical paradise.
 So our newest Ticket Stick is particularly near and dear to me.

We cooked up a little plan this summer. We decided that each year for the next three years, we’ll be introducing a limited-source chocolate from a South American country. We’re calling the line Tres Tazas.
 And after receiving feedback from our testers, we’ve decided this year to bring Tres Tazas of…

70% bittersweet Venezuelan chocolate to your mug.

So why Venezuelan chocolate? Venezuela cultivates the world’s finest and most revered cacao. It’s a type of cacao bean called criollo. It represents only 1% of cacao grown around the world. And it is good stuff. In fact, just down the hill from my Venezuelan home, at Lake Maracaibo, is the spot some believe to be the cradle of the world’s first cacao, and the spot where this fine cacao is grown to this day.
Fine cacao has hundreds of flavor compounds that emerge naturally as you taste. Our Venezuelan chocolate is a well-rounded bittersweet chocolate, it has a moderate to low bitterness and features flavor notes of classic cocoa, warm spices, raisins, and  lightly green bananas. Mmm. I think I’m going to go have a mug right now.

We have have it available in our shop as of today. We are offering only a limited edition run, as the cacao we use is rare and has limited availability. So if you are a bittersweet fan, now is your chance. We plan to be able to produce one more batch before the holidays, too. So if it goes, stay tuned.

Speaking of the holidays, how are you coming with your holiday plans? I am scurrying along, trying to weigh out what I’ll be making and buying. How about you?

A big thank you to Suann of Simplesong (one of my long time design heroes) and Vané of Brooklyn Bride for their kind mentions. Thank you, ladies, you made my week. And if you have a moment, we have one more taster who snapped a few pics and shared her experience on her (adorable) blog. Thanks, Elle!

{ 17 comments… read them below or add one }

Chocolate on my Cranium October 13, 2011 at 12:15 pm

Yay!!!!!! Heading over to place my order. ♥ ♥ ♥

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Lana @ilovemy5kids October 13, 2011 at 12:36 pm

Before marriage – I was able to travel to Maricaibo and Coro. Loved the national dish and the corn-like sandwiched. I had never seen chickens run in and out of grocery stores before – fun memories! :)

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Jen Duncan October 13, 2011 at 2:39 pm

I’m glad the chocolate biz is going well. You have some great ideas. :-)
Just wanted to stop in and say that pic of your dad by the vw is so adorable! Made me smile. thanks!

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Werner Hoeger October 13, 2011 at 3:00 pm

I love that picture as well. Oops, that’s me!!! Anxious to try the new Tres Tazas chocolate flavor.

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misha lulu October 13, 2011 at 7:23 pm

THIS sounds divine!
Do you speak spanish?

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AmberLee October 18, 2011 at 12:14 pm

Karen!
Thanks for you note. And yes, I speak spanish on the level of a 2-year-old, if it is all in the present tense : ) Once we moved the states and I was going to school here, I got pretty shy about my spanish. It’s a big goal of mine to get it back some day, hopefully not too far away.

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melissa October 13, 2011 at 9:47 pm

oh my goodness. this looks and sounds divine. are you familiar with askinosie chocolates?

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AmberLee October 16, 2011 at 10:01 pm

Hi Melissa,
Thanks for your note, and yes, I love what askinosie has going on! I haven’t tasted their chocolate yet, but hope to some day very soon.

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Caroline Urdaneta October 14, 2011 at 5:27 pm

Oh wow! What a treat! Small world–my husband is from Maracaibo!! And, I was one of the bloggers (Salsa Pie) who participated in the Sunday Afternoon Crafts projects on Kirtsy with you! As fate would have it, I just clicked over (via the Kirtsy link) this evening to see what my fellow craft-y bloggers were up to and I stumbled upon this awesome post.

Your blog is gorgeous AND the chocolate looks amazing!

Much love, Caroline Urdaneta

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Adrienne October 14, 2011 at 8:21 pm

This sounds awesome! What town in Venezuela was your home? My husband lived up in the Andes in teeny little towns for a couple of years…

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AmberLee October 16, 2011 at 9:51 pm

Wow, Adrienne, really? My fam is from a town called Merida. I’d love to hear where your husband was.

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Josh October 14, 2011 at 8:22 pm

What town was it?

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Elissa October 18, 2011 at 5:41 pm

Hi! I’m Venezuelan as well! :-) Do you know that the cacao grown in Venezuela, including everything you’ve already said, is one of the purest (if not THE purest) types to be found on Earth!? That’s one of the main reasons that makes it so good.
I love everything that you do, your idea is wonderful! Do you ship to Barbados? I wish you continue having the best of success!!!! xoxo

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Elissa October 18, 2011 at 5:43 pm

And Merida is simply spectacular! When we lived in Venezuela it was in Maracay, and Merida was our favorite place to go on vacation. Have you been back recently?

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AmberLee October 18, 2011 at 7:19 pm

Hi Elissa,
Thank you so much for saying hello (all the way from Barbados!), and for your sweet comments. Yes, Venezuelan chocolate is the real deal, isn’t it? I always feel it is something special to eat or drink it (besides it being so yummy!) And we don’t ship to you yet, maybe down the road we could figure that out! How cool that you were in Maracay. And sadly, i haven’t been back to Venezuela for many years, though I would love nothing better. Luckily some of our relatives have come here to see us, but I really hope things get better there someday soon so we can get back.
xo.

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frigga kleiss de gonzalez October 22, 2011 at 4:52 pm

Te escribo desde Mérida, para felicitarte por esas ideas tan espectaculares ademas de sabrosas,. me siento orgullosa de conocerte a ti y a toda tu familia. Te deseo muchisimo exito y espero que nos podamos ver pronto.

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Christina Kleiss October 23, 2011 at 2:35 am

Hola Amber!
Mucho éxito en tu empresa con chocolate venezolano, el cacao que se cultiva aquí tiene fama internacional. La presentación es muy simpática, espero que vendas muchíííísimo !. Sugerencias para otros sabores: con concha de naranja, con canela, con jengibre, con clavitos de olor…., no se si eso se puede hacer…?; el chocolate combina excelentemente con las cáscaras de naranja, a mi me encanta!. De nuevo mucha suerte con tus “paletas” de chocolate, un abrazo, te quiere tu tia.

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